William Moorcroft founded his own pottery company in 1913. The Official Moorcroft Web Site reflects on that move to his own factory: “William marched his workforce across Cobridge Park to a new factory in Sandbach Road where Moorcroft pottery is still made today.

Is Moorcroft still valuable?

We have been selling Moorcroft pottery, with varying degrees of rarity, for over twenty years here at Potteries Auctions. Moorcroft pottery is incredibly collectable and highly prized by its collectors, and its value has only increased over the years.