In the case of subject lines, youll want to pay attention to the open rate of your emails, which is the percentage of users who open your message. According to HubSpot, a healthy open rate for emails is about 37% (based on an average across 28 industries).
What is considered a good open rate?
Your average email open rate should be between 15-25%. Your average click-through rate should be about 2.5%. Your average click-to-open rate should be between 20-30%.
What is a good open rate for email 2020?
A high-level overview of overall email marketing statistics for 2020: Average open rate: 18.0% Average click-through rate: 2.6% Average click-to-open rate: 14.1%
Is the subject line effective?
Keep It Brief. Subject lines need to quickly grab the recipients attention. Its estimated that subject lines with 50 characters or less result in 12% higher open rates and 75% higher click-through rates than emails with longer subject lines.
Is 10% email open rate good?
In 2020, the average open rate across all industries is 21.3%. If you have an open rate of 22% or higher, then youre doing great! If not, dont worry. You know your email subscribers better than anyone else.
What is a good ctor rate?
between 20% and 30% Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, its important to know how you compare with your industry averages.
What is the difference between click rate and open rate?
The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click.
What is normal email open rate?
21.33% Average Totals The average email open rate for all industries we analyzed is 21.33%. Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them.
Which is better CTR or ctor?
The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. Then, 1,000 went on to click the link, so your CTOR is 2%. CTOR is, arguably, the best metric for measuring the effectiveness of your email campaigns overall messaging.
Whats the difference between open rate and click rate?
The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click.
What is a good email deliverability rate?
95% You should pay attention to the following metrics when you track your overall email deliverability: 95% and higher is considered to be a good delivery rate on behalf of an email service provider. The bounce rate, categorized into hard bounce and soft bounce, shouldnt be higher than 3%.