In concept, affiliate programs, which are also called affiliate networks, are pretty simple. All they do is provide a third party platform that allows merchants and affiliates to find and work with each other. Merchants and affiliates can then sign up for the platform, find each other, and start to work together.

What is 3rd party affiliate program?

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the companys products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.