85% of survey responders had read a press release within the last 24 hours. More than a third had utilized a press release in writing an article within 24 hours. This shows a clear increase in journalists activity in using press releases. Only a small number of journalists use the press releases they receive as such.
How do journalists get press releases?
Figure out which journalists will be interested in your story and find their contact details. Send your press release at the right time to increase the chances of it getting noticed. Write your press release email: make it attention-grabbing, short & simple (and without heavy attachments!)
What do journalists do with a press release?
Thats where press releases come in. Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.
How many press releases do journalists receive a day?
Daniel said that, as a rough rule of thumb, if hes busy and doesnt look at his email for an hour, he can expect somewhere in the region of 50 emails – the majority of which will be press releases. If you times that by eight during a working day, then that can be around 300–400 press releases.
Are press releases worth it?
In the first place, when your press release is genuine news worth story, you have an excellent opportunity of getting the media coverage you seek and to communicate with your audience. It is an amazing and low-cost opportunity to promote your business.
Why do press releases end with ###?
Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. Whichever symbol you decide to use, dont forget that it comes out of tradition and respect, and simply means…”The end.”
How effective are press releases?
In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world).
How often should you send press releases?
Press releases that have a time-sensitive topic should be sent at least once-a-week while those that are not time-sensitive. For example, if you a company that is set to launch a new product, you would want to send releases weekly or daily around the date of the launch and shortly after the launch.
When should you not send a press release?
You should also avoid afternoons (2–6 pm) when only 26% of all messages get viewed. Issue your press releases after 6 pm only if you find it absolutely necessary! Youll stand out from your competition if you refrain from sending out your press release on the hour or even on the half-hour (e.g. 10 am or 1:30 pm).
Do people still send out press releases?
In short, yes, press releases still work, though how they work and what makes them effective has shifted. Press releases used to be the most straightforward (and costly) way to let the media know what you were up to (i.e., what product, service, cause or event you were using to make an impact in the world).
What are the rules of writing a good press release?
Here are some golden rules to consider when writing your next press release.Develop a strong story. Write a strong first paragraph. Write an attention-grabbing headline & subject-line. Do your research—include facts and figures. Include strong and memorable quotes.8 Sep 2015
Why put 30 at the end of a press release?
It likely dates to the glory days of the telegraph around the American Civil War. The number 30 was used as the shorthand for “end” or “no more” in Western Unions “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines.
Are press releases worth the money?
Yes, press releases are quick and easy to produce. However, your business will have greater success if you release them when you have something to say and spend a few more hours planning and writing them.
Do press releases work?
A recent study found that 70% of reporters spend less than a minute reading each press release they receive. This is pretty damning and doesnt exactly fill us with confidence. In addition, the same study also revealed that only 28% of quotes featured in press releases are actually used.
What is often sent with a press release to introduce it?
Letterhead or Logo. Media Contact Information – name, phone number, email address, mailing address, or other contact information for the public relation (PR) or other media relations contact person. Headline – used to grab the attention of journalists and briefly summarize the news in one to six words.
What is the best day to send out a press release?
Summing up – when to send a press release According to our data: The best day to send a press release is on Thursday. The best time to send a press release is between 10 am and 2 pm.