A landing page is a follow up to any promises that youve made in your content. Essentially, its the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

What makes a successful landing page?

A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.

What is a landing page strategy?

Anything referred to as a landing page is intended to maximize the conversion of visitors to a page or series of pages towards a sale. Most typically, the outcome is conversion to action, typically data capture where a site visitor fills in an online form to generate a marketing lead.

What are the key components of a landing page?

The essential components of an effective landing page are:A main headline and a supporting headline.A unique selling proposition.The benefits of your offering.Images or video showing context of use.Social proof.A reinforcement statement.A closing argument.A call to action.5 Jun 2015

How do landing pages drive traffic?

Here are three tips for driving free traffic to your landing pages:Create Compelling Referral Content. Launch Email Newsletters. Guest blog on relevant sites. Reach Audiences on Premium Publisher Sites. Use search advertising. Partner with influencers. Ramp up your social media strategy. Engage in comment sections and forums.More items •May 29, 2020