What are the 4 Cs and 4 Ps?

The 4 elements in the 7Cs Compass Model are:P category (narrow)C category (broad)Product(C2) CommodityPrice(C3) CostPlace(C5) ChannelPromotion(C4) Communication

What is the 4 Cs in marketing?

The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book Foundations of Marketing (2009).