By choosing a particular niche for your dating app, you have a better chance of success. When your target audience is a particular group of people with the same tastes, location, religion, or occupation, its easier to identify users needs, pain points, and behavioral patterns.

What makes online dating popular?

It is generating interaction between people that we otherwise wouldnt have. People who have in the past had trouble finding a potential partner benefit the most from the broader choice set provided by the dating apps. Internet dating has the potential to serve people who were ill-served by family, friends and work.