Research by DI Marketing has found that the home-grown app Zalo is the most popular messaging app in Vietnam. There are 80% of smartphone users in Vietnam have Zalo installed on their phones, ahead of Facebook Messenger which comes in at second place with 73%.

What social app does Vietnam use?

While Facebook and YouTube are known globally, Zalo is Vietnams premier chatting platform that was launched in 2012. The number of social network users in Vietnam was forecasted to reach about 52.8 million by 2023. Facebook and Zalo were primarily used to follow brands and to inquire about brand services.

Do they use WeChat in Vietnam?

Theres about 72 million people in Vietnam active on social media. Thats 73.7% of the countrys population. The country even has its own WeChat-like app, called Zalo.