B2B matchmaking is important because it helps your sales team to build meaningful relationships with prospective customers much faster. It eliminates the need of having to warm up leads through remarketing and nurture programs. A good B2B matchmaking meeting will end with an agreed follow-up meeting.

What is matchmaking software?

Business matchmaking software gathers data on how your attendees network, from the amount of meetings they book to the most popular interests at the event. This data tells you how effective your event networking was and how you can improve it.