Is it easier for men or women on dating sites?

While most women can easily find matches with men theyre interested in, the app presents a much more challenging environment for men. This difference is most evident in swiping patterns. While women swipe more than men overall, they are far more selective when doing so.

How does gender affect attraction?

In general, however, adherence to gender roles affects a persons social attractiveness, and both men and women are considered more socially attractive when they adhere to stereotypical gender roles (Shaffer & Johnson, 1980).