Just like user engagement on social media, dating apps rely upon something called “intermittent reinforcement.” Also known as variable-interval reinforcement, it has been found to be one of the most highly addictive forms of behavior modification.

Why are we on dating apps?

They allow you to conveniently meet and connect with like-minded people, which can more than offset the potential costs in their use. So next time someone asks you how you met your significant other, dont be shy. In truth, theres a good chance that their own relationship story shares a similar beginning.